Ainurul is a Senior Lecturer in the Westminster Business School. She achieved her PhD at Birkbeck, University of London in 2013 and went on to become a Sessional Lecturer there. She has an MSc in Operational Research from London School of Economics and Political Science, and a Bachelor in Financial Engineering (Hons) from Multimedia University, Malaysia.
Her previous professional experience includes strategy and innovation consulting work in London and abroad. She is also a researcher in residence with the Big Innovation Centre, focusing on Entrepreneurial Co-creation. Her work with her colleagues has won the Best Innovation paper awards at British Academy Management (BAM) 2015.
As an active researcher, Ainurul explores how universities, businesses, government, intermediaries and society closely interact with each other throughout the innovation process to create value.Senior Lecturer