Course summary
The course investigates the strategic approach of digital marketing within the business environment. It builds on the understanding of digital marketing context, differences in consumers behaviours and examines how digital marketing analysis, strategies and plans can be developed and implemented in a digital business. The course is focused on innovative changes in communication and engagement with customers in a digital environment and how it affects the development of the digital marketing presence, plan and strategy. A computer-based simulation will be used to aid the development of the relevant skills and knowledge.
Who is this course for?
- Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills.
- Professionals working in marketing analysis, product or brand management, managing online communications, and those working in online sales and advertising.
- Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication.
- Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice.
- Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business.
Tutor information
Course structure
- Overview and review of concepts and fundamentals of Digital Marketing
- Content marketing strategies and metrics for evaluating effectiveness
- Online Market Place analysis: Microenvironment
- Online Market Place analysis: Macroenvironment
- Customer-centred digital marketing frameworks for inclusive growth such as (RACE and AIDA models)
- Digital Marketing Strategy
- Delivering the digital customer experience
- Online and social media advertising
- Marketing Communication (Marcom) using digital media
- Evaluation and improvement of digital channel performance
Discounts
We are now offering a 20% discount on our Digital Marketing Strategy course fee to University of Westminster alumni.
Accreditation
You will receive a Westminster Certificate in Digital Marketing Strategy.
Learning outcomes
By the end of the course, the successful student will be able to:
- Develop critical responses to existing theoretical discourses, methodologies and practices, and suggest new concepts or approaches.
- Operate in a complex, specialised context, requiring selection and application from a wide range of advanced techniques and information sources.
- Undertake analysis of complex, incomplete or contradictory evidence, and judge the appropriateness of the enquiry methods used. Recognise and argue for alternative approaches.
- Operate in a complex, specialised context, requiring selection and application from a wide range of advanced techniques and information sources.
Booking
May
2024
Part
On-site
Day and time
Monday–Thursday (9.30am–5pm) Friday (9.30am– 4pm)
Duration
5 days
Price
£1195
This course is also available as part of our Executive Summer School:
Jul
2024
Part
Digital Marketing Strategy
Day and time
Monday-Thursday 9.30am-5pm Friday 9.30am-4pm
Duration
5 days
Price
£1695
Find out more on our Executive Summer School page